Case study · Health & wellness

How Bare Lúx Studio earned the most reach of any studio we run

Estefany Crook wanted reach and a way to capture demand without hiring a full-time front desk. Keystone delivered both — 94,493 ad impressions on a lean budget, funneled into an AI front desk that answers every lead, even in Spanish.

  • Bordentown, NJ · Central Jersey
  • Medical spa · aesthetics
  • On Keystone since 2026
94,493
ad impressions
9,383
AI follow-up texts
$1,785
total ad spend
A calm aesthetic treatment setting at Bare Lúx Studio
TL;DR

Bare Lúx Studio is a medical spa serving Central Jersey — laser treatments, skin, and injectables. A newer studio without a full-time marketing hire, it used Keystone to buy reach efficiently, capture the demand automatically, and stay visible with a constant content cadence. The result was the highest ad reach of the three health & wellness studios we run.

  • 94,493 ad impressions — the most reach of any studio we run — on roughly $1,785 in spend.
  • 109 leads tracked, with an AI front desk sending 9,383 follow-up texts to 100 distinct leads.
  • The AI even handles Spanish-speaking leads end to end, booking consults autonomously.
  • A 400-post social engine plus 52 blog posts kept the studio visible across Central Jersey.
  • A perfect 5.0★ rating — and an owner whose biggest problem became being “too busy with patients.”
4,736
ad clicks
17
hot leads flagged
452
content pieces published
The business

A growing med spa that needed reach

Bare Lúx Studio is a medical spa serving Central Jersey out of Bordentown, NJ — laser treatments, skin care, and injectables, delivered in a space clients return to for over a year and rave about. The treatments and the results were never the question.

The challenge was getting in front of enough of the right people, and then catching that demand, without standing up a full-time marketing department or front desk. As a newer studio, Bare Lúx needed reach it could afford and a system that turned that reach into booked appointments automatically.

Inside Bare Lúx Studio
By the numbers

What Keystone built for Bare Lúx

Real figures from the Keystone production CRM, pulled on June 28, 2026.

94,493
ad impressions
109
leads tracked
9,383
AI follow-up texts
400
social posts
5.0★
average rating
Reach, compared

The most ad reach of any studio we run

Across the three health & wellness studios in this collection, Bare Lúx earned the most impressions — on a comparable, lean budget.

Meta ad impressions over each studio’s active campaign window, as recorded in the ad platform.
The shift

Growing without a marketing hire

Before Keystone

Limited
local reach
Manual
lead capture
0
content cadence
  • Great treatments, but not enough people seeing them
  • No full-time front desk to answer every inquiry
  • No steady social or blog presence to build trust

With Keystone

94,493
impressions
< 1 min
first reply
1
place to run it
  • High-reach Meta ads at an efficient cost
  • An AI front desk that texts every lead back instantly
  • A 400-post social + 52-post blog engine, always on
The stack

Everything Keystone runs for Bare Lúx

One subscription covers the studio’s entire front office.

Website

A clean, on-brand site clients land on from ads and search.

Meta ads

High-reach Facebook & Instagram campaigns — 94,493 impressions on a lean budget.

Social manager

400 Instagram + Facebook posts keeping the studio visible across Central Jersey.

AI front desk

Instant text follow-up that qualifies and books leads — including in Spanish.

Content engine

52 blog posts building organic search visibility over time.

Reviews

Review capture backing the studio with a public 5.0★ rating.

How it works

Reach is only half the job — the AI does the rest

Buying 94,493 impressions is only valuable if someone answers when those impressions turn into messages. That’s the AI front desk’s job. It sent 9,383 follow-up texts and 89 instant ad-lead replies, reaching 100 distinct leads — qualifying and nurturing every one so the studio never lost a prospect to a slow response.

It also speaks the studio’s clientele’s languages. Shown a real transcript of the AI booking a consult end to end in Spanish, Estefany’s take was simple: “Oh, this is pretty good. Yeah, this will be good for us.” The reach fills the top of the funnel; the AI makes sure it converts.

A treatment space at Bare Lúx Studio
The rollout

How it came together

  1. Feb 2026

    Onboarding & website live

    Keystone built the studio’s site and connected social, content, and the AI front desk. Estefany’s verdict on the site: “It looks good!!”

  2. Mar 2026

    Ads go live

    Meta campaigns launched and quickly scaled into the highest reach of any studio we run — 94,493 impressions and 4,736 clicks.

  3. Spring 2026

    Content keeps it visible

    400 social posts and 52 blog posts kept Bare Lúx in front of Central Jersey while the AI front desk worked every inbound lead.

  4. Today

    At capacity

    109 leads tracked, a 5.0★ rating, and a calendar full enough that “back-to-back patients” is the norm.

It looks good!! You’re the best — thank you. Oh, this [AI] is pretty good. Yeah, this will be good for us.
Estefany Crook, Owner — Bare Lúx Studio
94,493
ad impressions
109
leads tracked
Bare Lúx Studio, a Central Jersey medical spa
Inside the studio

The work behind the reach

An aesthetic treatment at Bare Lúx Studio
A microneedling treatment offered at Bare Lúx Studio
A treatment room at Bare Lúx Studio

Laser, skin, and injectable treatments — the services those 94,493 impressions are selling.

Where they are now

A studio that punches above its budget

Bare Lúx proves a small studio can win the reach game. With the most ad impressions of any studio in this collection, a constant content presence, and an AI front desk catching every lead — even across languages — it competes for attention like a much larger business, on a budget a newer studio can sustain.

And it does it without a marketing team. The ads, the social, the content, the replies, and the reviews all run from one Keystone subscription, so Estefany can keep her focus where it belongs: on the back-to-back patients walking through the door.

More stories

Other success stories

Get this kind of reach for your studio

Get a free demo