“Too many leads!!!” — Keystone’s ads, website, and AI front desk turned a Florida recovery studio into a booked-out calendar.
- 257
- leads tracked
- 22
- consults booked
- 5.0★
- average rating
Kelly LangPalm Coast Zivel
Case study · Health & wellness
How a brand-new med spa booked 320 leads at $3.50 each
Jessica Blancato Roche opened Your Health Solutions and flipped on every Keystone tool at once — website, ads, social, Google, content, reviews, and an AI front desk. Within months the calendar was filling on a $10-a-day ad budget.
- 320
- leads tracked
- 34,356
- AI follow-up texts
- $3.50
- cost per lead
TL;DR
Your Health Solutions is a wellness-and-aesthetics med spa in Portland, CT — injectables, body contouring, facials, and IV therapy. As a brand-new business it needed to fill its calendar fast, so it launched on the full Keystone stack at once. Ads drove cheap, high-intent leads; an AI front desk answered every one instantly; and a steady content cadence built local authority from week one.
- 320 leads tracked — 147 from Meta ads and 77 from website forms — at about $3.50 per lead.
- An AI front desk sent 34,356 follow-up texts, reaching 301 distinct leads — the highest engagement volume of any studio we’ve run.
- On roughly $10/day in ad spend: 79,658 impressions and 6,588 clicks for $1,814 total.
- A real content engine: 389 social posts and 53 blog posts published.
- 25 Google reviews at a 5.0★ average — 24 of them five-star.
- 147
- leads from Meta ads
- 301
- distinct leads reached
- 7
- tools, one login
The business
A new med spa that needed a calendar — fast
Your Health Solutions opened in Portland, CT with a clear promise: “Wellness & Aesthetics for Everyone.” Injectables, body contouring, facials, IV therapy — a clean, welcoming space that early clients describe as calming and professional, with staff who explain every step.
But a brand-new med spa has no calendar to coast on. Jessica needed bookings from the moment the doors opened, and she needed them faster than a small team could realistically chase by hand. Rather than bolt on one tool at a time, she launched on the entire Keystone stack at once — and let the system do the front-office work from day one.
By the numbers
The first months on Keystone
Real figures from the Keystone production CRM, pulled on June 28, 2026.
- 320
- leads tracked
- 34,356
- AI follow-up texts
- 389
- social posts
- 53
- blog posts
- 5.0★
- 25 reviews
The shift
Opening day, two ways
Opening without a system
- Empty
- calendar to fill
- By hand
- lead follow-up
- 0
- content cadence
- Ad leads arrive faster than a small team can answer
- No social or blog rhythm building local trust
- Every missed reply is a booking lost on day one
Opening on Keystone
- $3.50
- per lead
- < 1 min
- first reply
- 7
- tools, one login
- Meta ads feed a CRM that texts every lead back instantly
- A steady drumbeat of social + blog content from week one
- A growing wall of 5-star Google reviews
The stack
All seven tools, live from day one
Your Health Solutions runs the complete Keystone front office — every core tool turned on at launch.
Website
A conversion-focused site with forms that fed 77 of the tracked leads.
Meta ads
Facebook & Instagram campaigns tuned to about $3.50 per lead on ~$10/day.
Social manager
389 Instagram + Facebook posts keeping the new spa visible and active.
Google Business Profile
A managed profile that anchors local search and houses the reviews.
AI front desk
Instant text follow-up — even end-to-end in Spanish — answering and booking 24/7.
Content engine
53 blog posts building search authority for a brand-new domain.
Where the leads came from
320 tracked leads, by source
Paid social did the heavy lifting, with the website and other channels filling in the rest.
Meta ads147
Other sources96
Website forms77
How it works
An AI front desk that even closes in Spanish
The engine behind the numbers is speed and consistency. Every ad lead and form submission gets an instant text back — 228 instant ad-lead replies and 68 form-submission replies on top of 34,356 nurturing follow-ups, reaching 301 distinct leads in total. That’s the workload of a full-time front desk, running every hour of every day.
It’s not just volume, it’s capability. In one real conversation the AI front desk handled a Spanish-speaking lead entirely in Spanish — quoting pricing, sending the maps and booking links, working through objections, and booking a nasolabial-fold and double-chin consult end to end. No human had to step in until the client walked through the door.
The rollout
From grand opening to booked out
- Jan 2026
Grand opening & full launch
The spa opened and went live on the entire Keystone stack the same week — website, social, Google, content, and the AI front desk all at once.
- Feb 2026
Ads switch on
Meta campaigns went live. Jessica’s reaction: “I saw the ads are running, they look great, thank you!” — and the leads started flowing.
- Spring 2026
Content & reviews compound
389 social posts and 53 blog posts later, the new brand was everywhere locally — and the Google reviews climbed to a 5.0★ average.
- Today
320 leads and counting
320 tracked leads at ~$3.50 each, consults booked straight from the pipeline, and a front office that runs itself.
I saw the ads are running, they look great, thank you! Wow, that’s so awesome — and we’re only spending $10 a day right now. You’re the best, honestly!
- 320
- leads tracked
- $3.50
- per lead
Inside the spa
A space worth booking
Clean, calming, and professional — the experience clients describe in their 5-star reviews.
Where they are now
A new business that launched at full speed
Most new med spas spend their first year fighting for visibility. Your Health Solutions skipped that phase. With 320 tracked leads, a content engine running at hundreds of posts, and a 5.0★ reputation across 25 Google reviews, it opened looking like an established practice — because the marketing infrastructure was there on day one.
For Jessica, the value isn’t any single tool. It’s that the whole front office — ads, replies, content, reviews, booking — runs from one login, at a cost she can see and control, so she can focus on patients instead of software.
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- 94,493
- ad impressions
- 109
- leads tracked
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