Case study · Health & wellness

How Palm Coast Zivel turned 257 leads into a booked-out recovery studio

Kelly Lang had a beautiful wellness studio and real demand — but follow-up was manual and leads slipped through the cracks. Keystone gave him one system to run the ads, the website, and an AI front desk that never sleeps.

  • Palm Coast, FL
  • Wellness & recovery studio
  • On Keystone since 2026
257
leads tracked
12,515
AI follow-up texts
$998
total ad spend
A consultation at Palm Coast Zivel
TL;DR

Palm Coast Zivel is a performance-and-recovery studio in Palm Coast, FL — sauna, cryotherapy, red-light, float, compression, and body contouring. Keystone replaced a patchwork of manual follow-up with one connected system: managed Meta ads, a conversion-focused website, and an AI front desk that texts every new lead back in under a minute.

  • 257 leads captured and tracked in the Keystone CRM since the front desk went live.
  • An AI front desk sent 12,515 follow-up texts, reaching 243 distinct leads — with no extra hire.
  • 22 consults booked and 14 leads converted to paying members straight from the pipeline.
  • $998 in Meta ad spend produced 71,420 impressions and 8,148 clicks — about 12¢ a click.
  • A wall of 5.0★ reviews and 14 published blog posts, all run from one login.
47
hot leads flagged
14
new members
8,148
ad clicks
The business

A recovery studio built on great in-person experiences

Walk into Zivel in Palm Coast and you exhale. It’s a modern wellness and recovery studio — infrared sauna, cryotherapy, red-light therapy, float, compression, body contouring, and cryofacials — built around helping people heal faster, move better, and feel like themselves again. Regulars describe it as immaculate, zen, and beautifully curated.

Owner Kelly Lang had the hard part nailed: a space and a team people rave about. What he didn’t have was a way to keep up with the interest it generated. Inquiries came in from Facebook, Instagram, and the website, but answering them was manual and slow — and the busier the studio got, the more leads went cold while Kelly was on the floor with clients.

The calm, spa-like interior of Palm Coast Zivel
By the numbers

What the first stretch on Keystone looked like

Real figures from the Keystone production CRM, pulled on June 28, 2026.

257
leads tracked
12,515
AI follow-up texts
22
consults booked
14
new members
5.0★
average rating
The shift

How running the studio changed

Before Keystone

Manual
lead follow-up
Hours
before a reply
Several
disconnected tools
  • Leads from ads and the site landed in different places
  • Follow-up happened whenever Kelly got off the floor
  • No single view of what was actually working

With Keystone

< 1 min
first reply
257
leads tracked
1
place to run it
  • Every new lead gets an instant, on-brand text back
  • The AI front desk nurtures cold leads automatically
  • Ads, site, leads, and reviews live in one dashboard
The stack

Everything Keystone runs for Zivel

One subscription, one login — the full front office of the business.

Website

A fast, conversion-focused site built to turn visitors into booked appointments.

Meta ads

Facebook & Instagram campaigns, managed end to end and optimized for cost per lead.

AI front desk

Instant text follow-up that answers questions, qualifies, and books — 24/7.

Content engine

14 published blog posts that build local search visibility over time.

Reviews

Review capture that turned happy clients into a 5.0★ public reputation.

One dashboard

Ads, leads, bookings, and reviews in a single place Kelly actually checks.

The funnel

From first click to paying member

How the 257 tracked leads moved through the pipeline once the AI front desk started replying instantly.

Hot-lead count reflects leads the AI front desk flagged as high-intent. Members = leads marked purchased in the CRM.
How it works

The studio that answers in under a minute

The change customers feel is speed. The moment someone clicks an ad or fills out the website form, Keystone’s AI front desk texts them back — in under a minute, in Zivel’s voice — answers their questions, and nudges them toward booking. Across the account it has sent 12,515 follow-up texts and reached 243 distinct leads, plus 259 instant replies to fresh ad leads.

That’s work a front-desk hire would do, running around the clock without one. Kelly stays on the floor with clients while the system keeps every lead warm. When a lead is ready, it lands in his pipeline already qualified — which is exactly how a Facebook ad lead who’d “never followed through” ended up filling out the website form and booking a Day Pass after one call.

A treatment space inside Palm Coast Zivel
The rollout

How it came together

  1. Early 2026

    Onboarding & the new website

    Keystone stood up a fast, on-brand website built around booking, and connected the studio’s social and reviews into one system. Kelly’s reaction to the site: “This is way better. Way better. Love it.”

  2. Spring 2026

    AI front desk goes live

    Instant text follow-up switched on, and leads started flowing into the CRM. Within days Kelly was watching hot leads roll in automatically — “But it’s alive!”

  3. May–Jun 2026

    Ads scale up

    Managed Meta campaigns scaled to 71,420 impressions and 8,148 clicks on just $998 — feeding a pipeline that now reads “Too many leads!!!”

  4. Today

    A booked-out, 5-star studio

    257 leads tracked, 22 consults booked, 14 new members, and a perfect 5.0★ review average — all run from one login.

Too many leads!!! Had a great conversation with a new lead that came in through the website — she’d seen the Facebook ad but never followed through, then filled out the form, and I booked her for a Day Pass today.
Kelly Lang, Owner — Palm Coast Zivel
257
leads tracked
22
consults booked
At Palm Coast Zivel
Inside the studio

The experience behind the numbers

A recovery suite at Palm Coast Zivel
Equipment and treatment area at Palm Coast Zivel
The Zivel Palm Coast storefront sign

Zivel’s in-person experience is the product — Keystone’s job is to fill the calendar with people who get to feel it.

Where they are now

A front office that runs itself

Zivel is closing memberships at a pace Kelly describes as “a new member close per day,” and the lead engine has gone from a trickle he chased to a flow he has to keep up with. The reviews back it up: a perfect 5.0★ average across the studio’s public profile.

The deeper win is leverage. The same small team now reaches hundreds of prospects, answers every one instantly, and never loses a lead to a slow reply — without anyone working nights to make it happen. That’s the difference between a great studio and a great studio that’s also a growing business.

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